The Deciders say they’re reliant on brands to help them make the best decisions. 78% say content from brands helps them bring ideas to life.6
Like other people on Pinterest, the Deciders say they use the platform to help them make decisions about what they want to do and buy across key categories. 58% say it helps them make shopping and purchasing decisions.7
“Pinterest is more suggestive. It comes up with more ideas that are related,” said Dani, from Dallas, Texas. ‘You mentioned exercise, but have you thought about recipes?”
Here’s a deeper dive into three of the Deciders’ favorite categories on Pinterest: Food and Drink, Style and Beauty.
We reach 70% of the Deciders who purchased jewelry, watches or accessories in the past 6 months, and 1 out of 2 who spent $500 or more on women’s clothing or shoes in the same period.11 67% of the Deciders turn to Pinterest for brand-led ideas and purposeful browsing.12
Here are the most popular recent searches in the category: Sunglasses, trendy, fashion style, plus size fashion for women.
They’re looking for guidance on what is trending. We’re seeing interest in colorful and floral patterns in clothing and shoe saves on Pinterest.