How to communicate with Pinners in a time of crisis

Various Pins

All-time high usage

People are learning to adjust to their new normal, and your brand can be an essential partner throughout this process. We recently saw Pinterest usage at an all-time high, as people around the world look for how to remain safe and adjust their lives in response to COVID-19. In response, we expedited the launch of our Today tab feature, a source of daily inspiration with curated topics and trending Pins. 

For brands, we’re sharing this guide with suggestions for creating content that helps Pinners cope with this extraordinary time. 

Ready to learn more?

—Andy Holton, saving to Bar Project