How to take advantage of how-to trends
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  • People all over the world turn to Pinterest when it’s time to get creative. In fact, they rate it as the best app for finding inspiration, trying new things and saving project ideas, according to Ipsos.

    And Pinners love their hands-on projects—in 2015, we spotted 3.78 billion DIY Pins worldwide. Here are some of the trends we’ve spotted across international borders (and boards!) in the past 30 days:

    Home decor

    Globally, the trend is all about giving things you already own a rustic makeover. Top Pins play on elements like wood, natural textures, and light and celebrate a farmhouse-inspired aesthetic.

    U.S. Pinners are looking for ways to give everyday objects a touch of weathered charm, and businesses like The Home Depot are Pinning ideas like this wooden chest makeover.

    In France, rustic home decor takes on a utilitarian twist: The French are repurposing everyday items into objets d’art and function, turning humble materials into organizers with oomph. Top-trending Pins include boxes-turned-storage-shelves, rustic branch shelving, and creative wood pallet creations

    Pinners in the U.K. also love decor with a functional feel—especially for small-space organization. There, top Pins involve furniture hacks, small bedroom organization and crafty bedroom ideas. And across Germany, Pinners are decking their homes with delicate accents like these top-trending light bulb vases.

    Food

    Around the world, simple at-home basics rule the boards: Homemade salad dressings and sauces, greek yogurt and iced coffees are currently in the top spot. Food.com is onto this tasty trend, helping Pinners make simple recipes like these soft pretzels.

    Right now, people in France are welcoming spring with Pins for keeping herbs fresh and decorating Easter eggs with herbs, leaves and flowers. Meanwhile, Pinners in the U.K. are giving their sips a fresh spin with fruity detox waters and ice cubes, while Germans are topping their cupcakes with pretty frostings and “floral” arrangements.

    Style

    Pinners everywhere are experimenting with simple changes to closet staples, turning jeans into skirts and giving t-shirts a lacy edge. In the United States, people are giving the clothes they already own an extra shot of style with quick painted accents and clever cuts. See how Brit + Co is getting in the spirit of this trend with projects like these try-it-yourself heart-print tights!

    Make the most of Pinners’ love for how-tos

    To make it even simpler for Pinners to try new projects and ideas, we’re introducing new how-to Pins. How-to Pins give people a glimpse of all the steps in a project, and appear right below the Pin image. Take a look at some of our favorites so far, and let us know if you’re interested in creating how-to Pins of your own!

    -Caroline Belo, currently saving ideas to How-to Pins