How Pinterest drives double-digit brand lifts
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  • If you’re looking to give your brand a hand, Pinterest is the place to be. It’s easy to move brand metrics on Pinterest because Pinners are open to seeing ideas from businesses. Unlike other platforms, on Pinterest business content is a natural part of the experience.

    In a recent series of studies, research agency Millward Brown Digital found that brands of all kinds can drive big increases across 4 key brand metrics: awareness, favorability, perception, purchase intent (see infographic below)

    After using Promoted Pins:

    • L’Oreal Paris saw an 18 percentage point lift in product awareness for their new Lumi Highlighter makeup product
    • Reese's drove an uptick in message awareness—after Promoted Pins, the number of people who said, “Reese's is fun to eat” went up by 10 percentage points
    • Walgreens boosted favorability with millennial beauty shoppers by over 15 percentage points

    Ready to jump on the brand-wagon? We’ve partnered with Millward Brown to help advertisers in the US measure the impact of their Pinterest campaigns on brand metrics.

    “As a brand, we are always looking for ways to build relevancy and connection to the real, everyday lives of our consumers. We’ve chosen Pinterest as a communication partner because we know that’s where our consumers are when they are seeking recipes and meal time inspiration,” said Erica Starrfield, Brand Manager for Buitoni. “Using Millward Brown Brand Lift Insights, we’ve seen the Buitoni brand resonate with Pinterest-specific creative that both inspires and provides useful, everyday solutions.”

    With millions of people using Pinterest to find different everyday ideas, we’re excited to help brands of all types—from retail and CPG to automotive and financial services—grow on Pinterest.

    -Angela Reynar, currently Pinning to Tiny city patios