This video is inspired by actual searches and boards being created. Searches on Pinterest are up 55% vs. the same time last year, helping Pinners find inspiration on billions of queries. New board creation is also up, by nearly 45%.1 But the reasons people are creating new boards and searching say a lot about the kind of people who use the platform and, I believe, about the spirit and resilience of humanity in general.
Put simply: At the start of the crisis, Pinners were understandably focused on triaging the most important areas of their lives—family, health, home and work. How to cook great meals with forgotten cans at the back of their pantry. How to teach fifth grade math. How to turn a bathroom into a conference room. How to cut their own hair for the first time ever. We pulled up the launch of Pinterest’s Today Tab to better answer these questions with daily inspiration.
Next, people started looking for inspiration to manage stress. How to stay calm in uncertain times. How to find the right words to talk to scared children. How to go easier on yourself. As we saw searches like “stress relief” triple,2 we created the desktop site wellbeing.pinterest.com, a place to try evidence-based exercises to feel better, developed in partnership with Stanford Lab for Mental Health Innovation. Try it out on your phone by entering #pinterestwellbeing in Pinterest's search bar.
Last—and this is my favorite part—Pinners are shifting really quickly to looking outwards. They’re seeking inspiration for how to help others, like how to sew makeshift masks for everyone in their neighborhood. Inspiration for celebrations, even if they look a bit different than before, like “remote birthday party ideas” and “virtual baby showers.” And most importantly, inspiration for how to thank others, like “doctor gift ideas” or unexpected “care package ideas” to “ideas to cheer up a friend,” searches that all doubled in recent weeks in the US.3
People come to Pinterest to turn inspiration into action. And there’s never been a more important time to act. That’s why Pinterest is supporting How We Feel, an app that helps doctors and scientists track and stop the spread of COVID-19. It was built in part by a small team of volunteers from Pinterest, including our CEO Ben Silbermann, and it lets anyone complete a small act—a 30-second health check-in—that could make a huge difference in fighting this virus.
Stay in. And stay inspired.
—Andréa Mallard, currently saving to When in Doubt
1Pinterest internal data, Global, March-April 2019 vs. March-April 2020
2Pinterest internal data, US, Feb 17-March 17 2020 vs. Feb 16-March 17 2019
3Pinterest internal data, US, March 4-March 17 2020 vs. February 19-March 3 2020