How Alamo Rent A Car uses Pinterest to shape people’s travel plans

Image of laptop with National Park pins
Eric Wahlgren
Meghan Baker
Senior Content and Publicity Manager at Enterprise Holdings
“This gives us a great opportunity to raise awareness for our brand, convert new customers, and increase email registrations and sign-ups to our Alamo Insiders program.”

Alamo launched their Pinterest presence in early 2015. Alamo knew that leisure travelers start using Pinterest when they’re in the earliest stages of trip planning, and 62% of them will click on a Pin for more information.4 So, they created and saved a wide range of content types designed to help travelers along every step of their vacation journey, from destination suggestions to packing advice.

The team also uses Promoted Pins to increase their reach by targeting people who are interested in travel. People who see Promoted Pins often save the content, refer back to it while planning their trip, and then visit the Alamo website. One high-performing Promoted Pin campaign has been a series featuring US National Parks that includes stunning photography of sites like Yosemite’s Half Dome and the Great Smoky Mountains. Other Pins share useful info like “8 Suitcase Packing Tips for Group Travel.”

Thanks to their Pinterest campaigns, Alamo has seen increases in referral traffic and incremental visits to their blog, The Scenic Route. The majority of referrals from Pinterest are new customers who had never visited the brand’s site before. “This gives us a great opportunity to raise awareness for our brand, convert new customers, and increase email registrations and sign-ups to our Alamo Insiders program,” said Meghan Baker, Senior Content and Publicity Manager at Enterprise Holdings.

To learn more about travel on Pinterest, check out our 2017 travel trends.      

—Eric Wahlgren, currently saving ideas to Under the stars

 

1comScore, avg Nov ‘16-Jan ‘17

2Pinterest, global analysis, 2017

3Pinterest, US analysis, 2016

4Deep Focus Intelligence Group, Pinterest Pulse travel report, 2016