Here’s how people shop on Pinterest

people looking to shop
path to purchase infographic

For more tips on using Pinterest, check out our retail series. So far, we’ve covered awareness, new customers, sales and retention.

Irene Voisin, saving to Little One Inspiration

 

1db5 and Colloquial Insights, Pinterest category usage study, Oct 2017

2GfK, Path to purchase study with weekly Pinners, Dec 2017

3GfK, Path to purchase study with weekly Pinners, Dec 2017  

4GfK, Path to purchase study with weekly Pinners, Dec 2017