Help Pinners plan something special for the holidays

Images of different gift baskets

Year after year, the holiday season on Pinterest just gets bigger. In 2016, 20% more holiday-related Pins were saved to Pinterest boards than in 2015, and this year we’re expecting more growth than ever.1 Interest is already rising, with nearly double the number of Christmas searches this April (up 95%!), compared to 2016.2

Pinners tend to start searching twice as early as people on other platforms, because Pinterest helps them decide where to shop and what to buy.3 With winter right around the corner, it makes sense to start posting and promoting your holiday Pins today.

Check out our holiday report for insights and tips on crafting a successful seasonal campaign.

Download the holiday report

'Tis the season for sales

Overall, holiday sales are on the rise this year, with a projected 2% increase leading to nearly $917 billion in holiday sales!4 71% of holiday shoppers say they like searching for gifts online.5 And Pinterest helps you reach these shoppers before they’ve decided which gift they’re going for.

With 70% of shoppers saying they purchased brands they considered early (rather than those found later on), you’re more likely to turn a window-shopper into a loyal customer when you reach them in the beginning.6 Start sharing your holiday ideas now, so you can grab people's attention just as they begin shopping.

Download our holiday report to find out more about this year’s trending gifts. We’ve also included tips to help you have a successful holiday season.

Stay tuned for more from our series of posts, aimed at helping you get the most out of the holidays!

—Thea Carp, saving to my home

 

1Pinterest internal data, 2016

2Pinterest internal data, Apr 2017

3Pinterest internal data, 2016

4eMarketer, US holiday shopping preview, April 2017

5The Harris poll survey, Dec 2016

6McKinsey Quarterly, Feb 2017