Year after year, the holiday season on Pinterest just gets bigger. In 2016, 20% more holiday-related Pins were saved to Pinterest boards than in 2015, and this year we’re expecting more growth than ever.1 Interest is already rising, with nearly double the number of Christmas searches this April (up 95%!), compared to 2016.2
Pinners tend to start searching twice as early as people on other platforms, because Pinterest helps them decide where to shop and what to buy.3 With winter right around the corner, it makes sense to start posting and promoting your holiday Pins today.
Check out our holiday report for insights and tips on crafting a successful seasonal campaign.
Stay tuned for more from our series of posts, aimed at helping you get the most out of the holidays!
—Thea Carp, saving to my home
1Pinterest internal data, 2016
2Pinterest internal data, Apr 2017
3Pinterest internal data, 2016
4eMarketer, US holiday shopping preview, April 2017
5The Harris poll survey, Dec 2016
6McKinsey Quarterly, Feb 2017