Studies show millennials want relatable but inspiring ideas for how to wear and interpret trends and products. They also like mixing high and low price points together in the same outfit to achieve a completely unique look. Gucci’s recent street style campaign highlighted special pieces from the coveted brand in looks that millennials could easily interpret for themselves. For example, during New York Fashion Week, Gucci partnered with Vogue on a street style campaign called “100 ways to wear Gucci.”
People are often willing to trade up on smaller purchases to get a little taste of luxury. Burberry knows many millennials can’t buy their clothes, so they also promote less expensive product lines–like makeup. Burberry recently used the Pinterest API to introduce its new Cat Lashes Mascara. Pinners answered a short questionnaire about beauty habits, then received personalized content like how-to guides and product tips.