Getting Started #7: Grow your business with Pinterest

Pinterest open on desktop computer

People use Pinterest while they’re in different mindsets—they might be looking for new things to aspire to do, narrowing down on a few options or making decisions on what to buy and do next. The Pinner journey mirrors the customer journey, which means businesses on Pinterest can reach potential customers at every stage with the right strategy.

We picked 3 examples of businesses that use Pinterest to achieve their goals and list some ways you can start working towards these goals.

Engage your audience
The Container Store inspires people to get organized by Pinning content from its website and repinning content from Pinterest to relevant boards. They create boards to appeal to different segments of their audience, like teachers and college students.
What you can do:

  • Create 3 boards that your audience might be interested in
  • Add new Pins to those boards at least once a week

Send traffic back to your website
Allrecipes.com added the Pin It button to their site and saw an exponential increase in referral traffic from Pinterest.
What you can do:

Boost sales
Etsy uses descriptive product Rich Pins to drive incremental sales.
What you can do:

Feeling Pinspired? These are just a few ways that Pinterest can help grow your business. For more stories on how other businesses use Pinterest, check out these case studies. 

Thanks again for joining Pinterest--we can’t wait for you to share your Pins with the world. As you set off on your Pinterest journey, please know that help is available. Visit business.pinterest.com for more case studies and specifics on how to use Pinterest for your business. If you’re stuck on something, read our help articles or write to our team.