Getting Started #5: Meet Pinterest Analytics

Pinterest analytics dashboard

You've become quite the Pinterest pro! This article will cover Pinterest Analytics and verifying your site to get access to website analytics.

Meet Pinterest Analytics
With Pinterest Analytics, you can see exactly what Pinners like best about your profile and website.These insights can help you make smarter choices about your merchandising, marketing and Pinterest strategy.

You can dig into useful data, including:

  • What people love most from your Pinterest profile and your website
  • Which Pins drive traffic back to your site
  • Who your Pinterest audience is, including their gender, location and other interests
  • How adding the Pin It button to your website leads to referral traffic from Pinterest

Verify your website

You already have access to Pinterest Analytics for your profile, but you'll need to verify your website to get extra data from your domain. Once you verify, you’ll unlock metrics from your website and see a check mark on your profile, letting people know that your account's really yours.

Learn how to verify your website here

Not seeing data yet?
If you recently converted from a personal to a business account or if you just verified your website, you might not see data yet. Hold tight! Data loads within 48 hours.