Getting started #4: Discovery on Pinterest

Pinterest on phone with discover options listed next to the phone

Many of the Pins people find useful or interesting come from businesses like yours. This Pin will show you where Pinners discover your Pins in the first place.

People can find Pins from:

The Home feed
When Pinners first log in to Pinterest, they see their home feed— a collection of Pins from people, businesses and boards they follow. They also see a few Pins recommended to them based on their interests and previous Pinning activity.

Whenever Pinners repin something, their Pins are shown to their followers. That means that more people see your Pin whenever it’s repinned. That means the number of people who actually see your Pins is often far greater than your number of followers. In fact, the average Pin gets repinned 11 times.

Search & Category feeds
Search is another way things are discovered on Pinterest. You can improve your ranking in search results by adding meaningful Pin descriptions and adding Rich Pins. People also get ideas from Pinterest category feeds like Products or DIY & Crafts. We automatically update each feed with the latest Pins in those categories.

Get involved with the community
Follow other people’s boards and repin, like and comment on Pins that inspire and relate to your business.