Today we’re launching 3 new visual discovery tools that reinvent how people find ideas. Now along with being able to type in a search, people can also use anything they see—both on Pinterest and out in the world—as a jumping off point for discovering great products and ideas from businesses like yours.
People come to Pinterest looking for ideas for everyday life (what to eat, what to wear), big life events (planning a honeymoon, running a marathon), and everything in between. And inspiration can strike at any time. Someone might come here looking for recipes, then stumble upon kitchen ideas. And suddenly they’ve found a new backsplash, or a wall color they want to try. That’s the magic of Pinterest: Everything’s visual, so it’s easy for people to spot the ideas they love.
As they explore what ideas are out there, they go from open-minded discovery, to collecting different options to consider, all the way through to purchasing whatever option they love most. And there are lots of opportunities for businesses to connect with people along the way.
Using new visual discovery technology, now we have even more ways for people to discover products and ideas they want to try. Here’s a rundown of what’s launching, and what new opportunities you’ll find for businesses like yours:
Ideas come to life with Shop the Look
At the end of 2015, we introduced a way to pinpoint different items inside a Pin. So if someone comes across a streetstyle Pin, they can pinpoint the part of the outfit they’re interested in—whether it’s the hat, shirt, pants or shoes—to discover related ideas.
We’re rolling out Shop the Look, so people can track down and even buy products they find inside fashion and home decor Pins. All they have to do is tap the circle on each item to find the styles they’re looking for.