Get our 2016 beauty trend report

42% of Pinners made a beauty purchase after viewing a pin

It’s summertime and people on Pinterest are saving ideas for what to wear and how to style themselves during warm, muggy nights.

That’s because Pinterest is the largest beauty platform in the world, with more than 38.5 million unique viewers of hair and beauty content. People are looking to experts for everything from the latest products to try, to tips and tutorials for everyday looks and special occasions.

To help your business get ahead of what your customers care about, we’ve put together our first trend report for businesses focused on beauty. Using last year’s data, we pinpointed which skin care, makeup, hair and nail ideas people are into the most—all to help you make better decisions about your marketing.

Download our 2016 beauty report today.

—Stephanie Kumar, currently saving ideas to beauty