Get more traffic when you add extra details to your Pins

Rich pins explainer
How can I get Rich Pins?

Right now, there are five types of Rich Pins: product, place, article, recipe and movie. To get started, you'll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. Read our documentation for more guidance.  If you're not technical, you might want to ask your developer or site owner to help!

The five Rich Pin types

1. Product Pins

Product Pins include real time pricing, availability and where to buy. Pinners also get email notifications when product Pins they've added drop in price.


You can use Product Pins to:

  • Showcase your latest products

  • Organize your merchandise by event, holiday or season

  • Create wish lists and gift guides

Check out these great product Pins andboards:

  • IKEA creates boards to feature products for different spaces:

  • Sephora highlights its most popular cosmetics

  • Sony uses beautiful images to showcase different cameras

  • ASOS organizes Product Pins by trends


2. Place Pins
Place Pins include a map, address and phone number.


You can use Place Pins to:

  • Create guides to different places around the world

  • Map out anything around the world (best golf courses, best pizza, strangest street art)

  • Share your different locations, or the story behind your products or company

Check out these great place boards:

  • Four Seasons mapped out exceptional culinary experiences around the world

  • TripAdvisor created a board for the best places to watch the World Cup in Germany

  • Virgin America made city guides for every destination they fly to

  • The City of New York pinned a tourist guide to free attractions


3. Article Pins
Article Pins include headline, author and story description, helping Pinners find and save stories that matter to them.


You can use Article Pins to:

  • Share article and blog content from your website

  • Curate good reads on a subject relevant to your business

  • Add pieces that inspired your work or products

Check out these great article boards:

4. Recipe Pins
Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen.


You can use Recipe Pins to:

  • Collect recipes that use or include your products

  • Curate meal ideas by season, holiday or event

  • Create food pairings that match your business interests (e.g. a home improvement store adding recipes for grilling)

Check out these great recipe Pins and boards from: 

  • Great British Chefs collect recipes on dozens of boards to suit any palate

  • Nestle adds tasty recipes that use its ingredients

  • Food Network curates recipes for different occasions and cuisines

5. Movie Pins
Movie Pins include ratings, cast members and reviews to help Pinners learn about new flicks.

You can use Movie Pins to:

  • Collect movies around a theme or season

  • Curate movies that inspired your business

Check out these great movie boards from

  • Netflix creates boards for different movie themes, like family movie night

  • Rotten Tomatoes has boards for different movie seasons

  • IMDb creates boards for each new week of releases

— Kevin Knight, currently saving ideas to Advertising & Marketing