We used Pinterest from the beginning. For us, it was the perfect platform to build inspiration for our future company. We found it super simple and very intuitive. We are both photographers, adventure-seekers and very visual people. Pinterest captivated us. We enjoy using personally, but as a business as well.
"When we moved to Ohio, my first search on Pinterest was: How to be happy during winter? A bunch of ‘hygge’ stuff popped up. That’s the first time I had ever heard of hygge. Candles are a big part of it. That’s when the business idea came up."
“If it weren't for Pinterest, I probably would have never shared my recipe with the world and known that it was popular. What Pinterest showed me was that the proof of concept was very, very solid.”
“It all started in May 2013. A popular Pinner saved a Pin of my jewelry, and it changed everything. Our highest performing Pin has since been seen over a million times. I attribute the growth of our business to Pinterest. It was a game-changer for us, and changed the face of our business.”
Pinterest is more popular for inspiration on starting a new business vs. strategy or development with 4x as many searches using “business ideas” than “business plan.”
“My blog is a business now. It never crossed my mind that I would become a work-at-home mom. It started as a creative outlet and now I have partnerships with brands. Pinterest opened me up to this market of mothers, bringing me views I would not have gotten otherwise. At the beginning, my blog would have only made it to the eyes of my friends and family. My parents go on Google, but my generation goes on Pinterest to find inspiration. It’s our visual search engine.”
“We see a lot of brands using Pinterest simply for promotion. For us, it’s also a platform to find inspiration and tell the broader story of our business and everything we are passionate about and stand for. Pinterest is the only place where we can capture a feeling surrounding our brand.”
*Unless otherwise denoted, all percent increases throughout this post are calculated using normalized searches from May '18 to May '19.
1Source: GlobalWebIndex, US, SMB-Decision Makers on Pinterest, Jan 2019
2Pinterest Ads Manager, US, Nov 2018
3GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018
4Pinterest Ads Manager, US, Oct 2018
5GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018
6Pinterest Ads Manager, US, Nov 2018
7GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018
8Source: Global Web Index, US, Question: how old are your children?Q3 2018-2019
9comScore, US, June 2018
10GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018