As the weather turns colder, Pinners turn to Pinterest with searches for baked goods peaking September through December. Take a look at last year’s seasonal trends:
- September: 5 million Pinners looked for kid-friendly lunches as children headed back to school.
- October: 7 million Pinners discovered tasty Halloween treats
- November: 5 million Pinners found the perfect Thanksgiving desserts
- December: 6 million Pinners saved recipes for Christmas breakfast ideas
Remember Pinners are planners, and these bakers are no exception. We see recipe searches as early as June, so promote your seasonal baking Pins early to engage Pinners that are planning ahead for the holiday season.
—Thea Carp, currently saving ideas to origami me