It’s not too early to plan for the holidays. In fact, shoppers are already coming to Pinterest to find the perfect gift for everyone on their list. So how can Pinterest help you maximize your brand’s exposure and increase sales this holiday season? We’ve got four insider tips, and the research to back them up.
Start using Pinterest to promote your brand now! Early autumn is the perfect time to reach shoppers on Pinterest because they use the platform as a starting place for making shopping decisions. A recent Neustar MarketShare study revealed that Pinterest has a higher ratio of first to last touches among marketing channels, and the highest ratio relative to other platforms.1
By reaching shoppers before holiday season is in full swing, you can position your brand as an early gift contender. And early exposure helps build preference for your brand before consumers are distracted by competitors.
The same Neustar research found that 40% of the customers reached on Pinterest were new to the brands advertising on the service.2 And Pinterest was 30% more effective in generating sales.3
Connect with, influence and inspire your best customers with strategic targeting. By getting your brand in front of people based on what they like, you’ll earn a spot on their consideration list early in the holiday shopping process.
With 50% of impressions on Pinterest happening in home feeds, interest based targeting helps build your brand with new audiences.4 Once you’ve found your best customers, you can use actalike targeting to find others just like them. You can even retarget Pinners who’ve engaged with your Pins or visited your website later in the season by personalizing content just for them.