October opens the door to holiday season, and we’re already seeing an uptick in holiday planning on Pinterest. From Halloween haunts to wintery gifts, people are using Pinterest for holiday inspiration. But long-term prep doesn’t make the more everyday needs go away. Even as people start dreaming of a white Christmas, they’re still searching for things to do right now.
To help you tackle October, our insights team dug into what people are currently searching and saving on Pinterest. You can use these insights to plan content, campaigns and even merchandising.
Throwback styles are hitting hard this October. People are digging 70’s patterns and textures, like plaid (saves up 112% this year) and embroidery (saves up 51%). We’re also seeing more searches for wide leg pants (up 89%).
90’s wannabes are crushing the look with crushed velvet from head to toe. Velvet clothing saves are up 31%, while velvet shoes are up 44%. We’re seeing a fishnet revival, too: fishnet saves are up 318% this year.
It’s not all about pumpkin spice. Fall menus promise so much more—and appetizers are particularly popular right now. Some of the top recipes so far include cinnamon apple chips (58k saves), baked figs with goat cheese (14k saves), stuffed butternut squash (20k saves) and this autumn minestrone soup (15k saves).
—Eric Wahlgren, currently saving to things I love but don’t really need