Expanded creative resources to help brands succeed on Pinterest

Expanded creative resources to help brands succeed on Pinterest

The Studio started as a three person team in 2015 to help brands create effective, beautiful content for Pinterest. Now, the group covers everything from brand and agency education to creative executions like Right the Ratio and MVPP. The Studio’s mission is to help partners build great ideas on Pinterest that meet their business objectives and enhance the Pinner experience.  

Last year we introduced Pin Collective, an external network of world-class content creators including photographers, designers, illustrators, art directors and more who are experts in creating content for Pinterest. In just under a year, these content creators have helped brands like essie, Old Spice and Dunkin’ Donuts, as well as agencies like Wieden + Kennedy.  Pin Collective members work directly with brands to develop custom content that drives results.

Today, we’re introducing an even easier way for businesses to work with top content creators on Pinterest.


We partnered with  Popular Pays to build a custom platform that helps brands of all sizes develop content for Pinterest in as little as 10-14 days. Brands submit a creative brief, then review “applications” from creators who want to work on the project. Once brands pick a creator, all communication happens directly on the platform. Our internal team will provide oversight throughout the entire process to make sure the creative will perform.

Corbett Drummey, CEO of Popular Pays, says: “Our platform is about empowering more agile content development, so we’re always looking for ways to automate the workflow for our partners. We really want Pop Pays to be the operating system for content creation, and this Pinterest partnership is a great step in that journey.”

Adidas Originals was the first brand to use the platform. They wanted to raise awareness and highlight the versatility of their classic Stan Smith shoe. Using the Pin Collective platform, Adidas worked with Liz Chernett, a stylist, photographer and art director. Liz created twelve custom photographic Pins that showcased their sneakers’ iconic style

Great creative drives results

Because Pinterest is visual, great creative gets strong results. Using Pin Collective, essie tapped into the nude nails trend on Pinterest to inform their content. The top performing Pin of the campaign had a four times higher save rate than their previous campaigns on Pinterest, driving consideration for the new collection.

How to get started

The new self-serve creative platform will help even more businesses provide compelling content for Pinners. It’s currently available to all brands that use Promoted Pins. If you’re interested, contact your Pinterest partner manager or email pin-collective [at] pinterest.com to learn more.  

Also make sure to check out our newest resources to help you create effective Pins. Watch the video below for some quick tips and dive deeper with our latest creative guide.

—Amy Gilmer, Pin Collective Lead, currently saving to Ideas from the Pin Collective