Expanded creative resources to help brands succeed on Pinterest

Expanded creative resources to help brands succeed on Pinterest

We partnered with  Popular Pays to build a custom platform that helps brands of all sizes develop content for Pinterest in as little as 10-14 days. Brands submit a creative brief, then review “applications” from creators who want to work on the project. Once brands pick a creator, all communication happens directly on the platform. Our internal team will provide oversight throughout the entire process to make sure the creative will perform.

Corbett Drummey, CEO of Popular Pays, says: “Our platform is about empowering more agile content development, so we’re always looking for ways to automate the workflow for our partners. We really want Pop Pays to be the operating system for content creation, and this Pinterest partnership is a great step in that journey.”

Adidas Originals was the first brand to use the platform. They wanted to raise awareness and highlight the versatility of their classic Stan Smith shoe. Using the Pin Collective platform, Adidas worked with Liz Chernett, a stylist, photographer and art director. Liz created twelve custom photographic Pins that showcased their sneakers’ iconic style

Great creative drives results

Because Pinterest is visual, great creative gets strong results. Using Pin Collective, essie tapped into the nude nails trend on Pinterest to inform their content. The top performing Pin of the campaign had a four times higher save rate than their previous campaigns on Pinterest, driving consideration for the new collection.

How to get started

The new self-serve creative platform will help even more businesses provide compelling content for Pinners. It’s currently available to all brands that use Promoted Pins. If you’re interested, contact your Pinterest partner manager or email pin-collective [at] pinterest.com to learn more.  

Also make sure to check out our newest resources to help you create effective Pins. Watch the video below for some quick tips and dive deeper with our latest creative guide.

—Amy Gilmer, Pin Collective Lead, currently saving to Ideas from the Pin Collective