We partnered with Popular Pays to build a custom platform that helps brands of all sizes develop content for Pinterest in as little as 10-14 days. Brands submit a creative brief, then review “applications” from creators who want to work on the project. Once brands pick a creator, all communication happens directly on the platform. Our internal team will provide oversight throughout the entire process to make sure the creative will perform.
Corbett Drummey, CEO of Popular Pays, says: “Our platform is about empowering more agile content development, so we’re always looking for ways to automate the workflow for our partners. We really want Pop Pays to be the operating system for content creation, and this Pinterest partnership is a great step in that journey.”
Adidas Originals was the first brand to use the platform. They wanted to raise awareness and highlight the versatility of their classic Stan Smith shoe. Using the Pin Collective platform, Adidas worked with Liz Chernett, a stylist, photographer and art director. Liz created twelve custom photographic Pins that showcased their sneakers’ iconic style