Your ad dollars are important, and we want you to get the most out of what you spend.
Ads Manager has many reporting features to help you see where your money is going. In this post you’ll learn some important things to look for and where to find them in Ads Manager.
Clickthrough rate reflects the number of clicks to your website you get per paid impression.
Engagement rate reflects the total number of engagements you get—including taps on your Pin to get a closer look, clicks through to your website and saves—per paid impression.
Use the Pinterest Tag to track the number of actions completed on your website—including purchases, sign-ups, downloads and more—that can be attributed to Promoted Pins.
Your effective cost per action reflects the total you’ve spent per conversion gained.
Your return on ad spend is the total income your ads have generated divided by your total spend.
Want to learn more about some of the terms you’re seeing in Ads Manager? Take a look at our glossary of ad reporting terms.
Want to find out even more about the reporting options on Pinterest and how to make the most of all these metrics? We’ve got a webinar you’ll be interested in: Optimizing campaigns and measuring success on Pinterest.
Or, dive right in and see how your campaigns are performing