Targeting on Pinterest creates a unique opportunity for your business to reach new and existing customers because Pinners aren’t simply here browsing for ideas, they’re looking to act on them, too. People come to Pinterest ready to plan, buy, and then do something with the inspiring ideas they’re finding—87% of them have made a purchase after finding a product they liked! With these latest updates, we’re making it easier for you to get your ideas in front of the right audience at just the right time.
Be sure to check out this latest round of enhancements to the audience creation options on Ads Manager. We’ve made it easier than ever for you to design highly personalized, more compelling campaigns and reach the many people on Pinterest who want to find or shop for products.
—Frank Fumarola, currently saving ideas to Halloween Couples Costumes