Don't forget Pinterest moms on Mother's Day

Mother and daughter baking

Mother’s Day is less than a month away, and millions of Pinners are looking for the perfect gift during one of the biggest shopping seasons of the year.

Right now, we’re seeing a 250% increase in repins of Mother’s Day content. Planners are already looking for personalized gifts and experiences for their moms, while the procrastinators wait until the week of Mother’s Day to look for last minute gifts and DIY ideas.

Don’t forget: moms are a huge audience on Pinterest. The average mom on Pinterest spends 124 minutes Pinning each month, discovering and saving creative ideas that can help her plan for what’s next.  These moms represent a big opportunity for businesses — 46% of moms on Pinterest have a household income of more than $75,000, according to comScore.

To stand out from the 260 million Mother’s Day Pins, make sure your Pins are helpful. Detailed descriptions, text overlays on your images and thoughtful branding can make your Pins stand out. Use Promoted Pins to give your best Mother’s Day ideas a boost, too—more than a few mothers will thank you. 

—Sadia Latifi, currently saving ideas to May 2015: Mother Russia