Over the last year and a half, tens of thousands of businesses have used the Pinterest Ads Manager to create, manage and track the success of their Promoted Pins—and they’re seeing great results!
Since people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again. These engagements drive additional free value to advertisers over time—something you can’t get on other platforms. In fact, advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign. And those aren’t the only results they’re seeing.
We want more businesses to see these results, which is why we’re opening the Pinterest Ads Manager to all small- and medium-sized businesses in the U.S.
The Pinterest Ads Manager is a simple, do-it-yourself ads tool designed for small and mid-sized businesses. It includes a bulk editor, so businesses can manage more campaigns at once, and advanced measurement, so you can accurately track the impact of your Promoted Pins.
We’re improving our tools all the time, which is why we’re also rolling out more forms of targeting. These targeting options will ensure you’re reaching the right audience at the right time: