Since people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again. These engagements drive additional free value to advertisers over time—something you can’t get on other platforms. In fact, advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign. And those aren’t the only results they’re seeing.
We want more businesses to see these results, which is why we’re opening the Pinterest Ads Manager to all small- and medium-sized businesses in the U.S.
The Pinterest Ads Manager is a simple, do-it-yourself ads tool designed for small and mid-sized businesses. It includes a bulk editor, so businesses can manage more campaigns at once, and advanced measurement, so you can accurately track the impact of your Promoted Pins.
We’re improving our tools all the time, which is why we’re also rolling out more forms of targeting. These targeting options will ensure you’re reaching the right audience at the right time:
- Interest targeting: We know more about our audience’s interests than any other platform, which is why we’re offering targeting against more than 420 interests, including healthy recipes, street style, baby gear and even sustainable architecture. These interests reflect what people want to explore now and engage with in the future—not something they happened to browse last month or a pastime they were interested in years ago. (Available in the ads manager and from our Marketing Developer Partners (MDPs))
- Keyword targeting: Pinterest search is different because people browse in a ‘consideration mindset,’ open to new ideas for things to do rather than just looking for one specific thing. Keyword targeting lets you reach people while they’re looking for new ideas. (Available in the ads manager and from MDPs)
- Customer database targeting: Reach your existing customers on Pinterest while they’re looking for new ideas. Securely create an audience to target from your customer list. (Available from MDPs, will be available in the ads manager later this year)
We’ve also enhanced conversion tracking. Now, you can return order value and quantity in your conversion tag to help you track and optimize performance against revenue goals. This is available in the ads manager and from MDPs.
Here’s what one advertiser had to say:
“The Pinterest Ads Manager provides a simple and intuitive way for us to optimize our campaigns. The bulk editor allows me to test different creative variations and targeting options, saving me 30% of time on average,” said Jonny Chan, growth marketing manager at ipsy. ”Promoted Pins are viral and continue to drive conversions even after your campaign has ended.”
—Tim Kendall, currently saving ideas to Guitars
*Since July 2015 for advertisers spending a minimum of $1/day