Rancer was already familiar with FabFitFun. She had received quarterly subscription boxes from the company before and knew that each box contained 7-10 products that span beauty, fashion, home, wellness and tech. Rancer saw a natural fit with the Pinterest 100 that had just been released—our annual list of trend predictions based on people’s saves and searches on the platform.
Rancer’s idea was a special edition FabFitFun box based on the Pinterest 100. It would include an array of trending items like a sage-colored vase (Pinterest home trend: sage), a metal studded clutch (style trend: mixed metals) and coconut skin care products (Pinterest wellness trend: cleansing oils).
“It felt pretty natural,” said Rancer of the idea. “The Pinterest 100 stands for emerging trends that people are interested in and the FabFitFun box is a vehicle where people can try those trends.”
“We felt like we were bringing a Pinterest board to life with the box. We think we are relatively good trend forecasters, but being able to harness Pinterest’s unique insights helps us confirm what we’ve found.”
FabFitFun sourced the products and creative teams from both companies collaborated on the package design. The result is a fun, pink and red box filled with trending products that will be released at a special event during the Cannes Festival of Creativity later this month. The box will also be available for purchase to FabFitFun subscribers.
For Katie Rosen Kitchens, FabFitFun’s co-founder, working with the Pinterest team was a fun collaboration and a powerful way to expand on her company’s trend forecasting.