“We are always looking for ways to bring our digital content in-stores. Pincodes helped us provide shoppers with recipes that would make dinner fun and easy. And we’ve been thrilled by the response. It turns out that there’s nothing like a new recipe to inspire our customers and make dinner fun again.”
The endcap shelves feature related products such as taco seasoning and tortillas to make shopping for recipe ingredients even easier. So far, the campaign has been a great success and Albertsons plans to include Pincodes in other sections of their stores, all around the country.
—Aimee Rancer, saving to Fashion inspiration
1DB5, Pinterest Category Usage Study, US, Aug 2017