Christmas in July: It’s time to try search ads on Pinterest

Christmas in July: It’s time to try search ads on Pinterest
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The holidays are about to snowball

Over 2 billion searches happen on Pinterest every month, and last year we saw a 30% increase in searches for holiday-related ideas.

Whether it’s recipes and snacks for their Monster Bash, or a stylish coat to keep them warm through the winter—Pinners are typically searching for their next idea 2-3 months before making a purchase. (And when they’re planning for the holidays, some Pinners start up to 8 months early!)

Take advantage of all this early demand and unwrap your campaign today, using Pinterest search options to reach your audience. By the time holiday season rings into full-swing, you’ll have your campaign optimized to get you the best results.

Two effective search options

There are two ways to get started:

Shopping campaigns use your existing product feed to create Promoted Pins that reach potential customers as they search.

Use keywords—now with new features like match types, negative keywords and keyword-level bids—to target search terms with more precision.

Gabriel Klintowitz
Brand Manager at Georgia-Pacific LLC
“With Pinterest, we saw a 75% lower cost per click than our original goal, and a majority of the traffic was from new users.”

Our search offers something different

Unlike traditional search engines, on Pinterest you reach people before they've decided what to buy or exactly which brand to go with.

In fact, 97% of our searches are unbranded, and 72% of Pinners say Pinterest has helped them find new brands and services.

And since everything on Pinterest is visual, it’s easy for people on our platform to recognize appealing ideas when they see them. Nearly 75% of people in the US will search for visual content prior to making a purchase, and Pinterest is the perfect place for them to come.*

Will Martin-Gill
Chief Strategy and Development Officer at Kenshoo
“Since we launched our partnership in February, Pinterest has quickly become a must buy for clients planning their search strategies. They’re changing the search game, letting clients reach people as they plan their lives in an entirely visual search experience. People on Pinterest haven’t made a brand choice yet and advertisers can reach net-new customers looking for their products or services. As the holiday season quickly approaches, Kenshoo is focused on helping savvy marketers launch and optimize Promoted Pins on Pinterest using advanced search solutions.”

Ready to get started?

Hundreds of advertisers are using search ads on Pinterest to reach their customers, including Hershey’s, Stainmaster, Target, The Home Depot, Walgreens and Wayfair.

Our Shopping campaigns and new keyword features are available to you today through your Pinterest account manager or Kenshoo. Don’t miss out on these powerful new ways to reach customers as they search Pinterest for their next great idea.

And over the next few months, keep an eye out for even more updates, including new features, tools and Ads Manager enhancements.

— Caroline Belo, currently saving ideas to East Bay