Check it twice: The extra nice list of holiday trends

Holiday items

Oh, what fun it is to eat

Pinners are thinking big—and small—when it comes to holiday party spreads. Simple, make-ahead food and drinks that please a crowd are popular, especially pressure cooker recipes (+1066%) and grab-and-go goodies (+404%).

Pinners are taking a healthy break from holiday feasting with vegan, vegetarian and gluten-free options. Keto recipes in particular are booming with a 4460% year-over-year increase in saves.

And the classics are here to stay—with a twist.

For more food and drink insights, read More than milk and cookies: 3 must do’s to make the holidays a hit.

Home for the holidays

This year, Pinners plan to deck their homes with greenery, glitter, giant balloons and more.

Feel-good fashion

Pinners have been planning their holiday looks since July, and saved 243% more outfits this year than last. Popular on the party circuit? Everyone’s got their hands on velvet dresses (+159%), tulle skirts (127%) and faux fur jackets (+322%).

They obviously can’t wear those to their annual ugly sweater party. Don’t worry, we got it covered head-to-toe with snowglobe sweaters and bow shoes.

Merry makeup and a happy hair year

Holiday parties and NYE are the perfect excuse for extra shimmer. Gold eyeliner is up 722%, and star makeup, smokey glitter eyes, heavenly hair and rose gold highlights are also on the rise. The finishing touch is a pretty-in-pink lip, up 154%.

For more beauty insights, read Three ways beauty brands can sparkle this holiday season.

Now let's talk shopping

It’s not too early to plan for the holidays. Shoppers are already coming to Pinterest to find the perfect gift for everyone on their list. So how can Pinterest help you maximize your brand’s exposure and increase sales this holiday season? We’ve got four insider tips, and the research to back them up.

See the complete 2017 holiday trend report.

And that’s a wrap! Remember to keep these insights in mind when developing new content and creative campaigns for the holiday season.

—Eric Wahlgren, currently saving ideas to arty stuff