Build your own Pin It button

Pinterest Pin it button

On our updated developers site, we’ve made it easier to build your own Pin It button!

Remember: The Pin It button is the best way for your business to get discovered on Pinterest. With just one tap, people can save things they like from your site, which helps even more people find (and repin!) your content on Pinterest.

The official Pin It button increases your reach—and also gives you automatic updates, better analytics and technical support from our team when you need it. Plus, it’ll help us give Pinners smarter recommendations from your site when they’re looking for similar stuff on Pinterest.

If you have an unofficial Pin It button, make it official by adding this single bit of code to your website (you might need help from your developer or a tech-savvy buddy):

<script type="text/javascript" async defer data-pin-custom="true" src="
//assets.pinterest.com/js/pinit.js"></script>

As you’re building your button, remember to follow our brand guidelines by using our colors and text. For more help, take a look at our updated documentationexamples and technical tips.

—Lauren Frederick, currently saving ideas to Media Addictions