Become a fixture with home decor shoppers

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US shoppers spent $122 billion on home decor in 2016—and they’re expected to spend even more this year.1 That adds up to big opportunities for companies that sell home goods and furnishings, whether that’s big-ticket items like furniture and hardware, or smaller purchases like decorative accents.

60% of Pinners have used Pinterest to make decisions for home decor purchases.2 Our insights team recently did some research with these Pinners to learn more about their needs and interests. Here's the scoop on the latest insights and trends:  

Download the infographic

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From initial inspiration to the final purchase

Pinterest reaches 40% of people in the US who bought furniture or decor in the past six months.3 And people who use Pinterest say it’s the most influential site for their home decor decisions, from initial inspiration to final purchase decisions.

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The latest home decor trends

Check out some of the latest home decor trends on Pinterest in bedroom, kitchen and bathroom. 

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Tips for home decor marketers

Ready to reach home decor shoppers on Pinterest? Here are some tips to help you succeed: 

For more campaign inspiration, see how home decor and improvement brands like Lowe’s, Land of Nod, Hillarys and Wayfair.com use Pinterest to grow their audience and increase sales.

–Briana Smith, currently saving ideas to Apartment decor

1IBIS Group, Sep 2016 and Mintel, “Shopping for Home Decor,” June 2016

2Millward Brown, Pinterest consumer study, Mar 2015

3ComScore, 3 month average Feb-Apr 2017