US shoppers spent $122 billion on home decor in 2016—and they’re expected to spend even more this year.1 That adds up to big opportunities for companies that sell home goods and furnishings, whether that’s big-ticket items like furniture and hardware, or smaller purchases like decorative accents.
60% of Pinners have used Pinterest to make decisions for home decor purchases.2 Our insights team recently did some research with these Pinners to learn more about their needs and interests. Here's the scoop on the latest insights and trends:
Pinterest reaches 40% of people in the US who bought furniture or decor in the past six months.3 And people who use Pinterest say it’s the most influential site for their home decor decisions, from initial inspiration to final purchase decisions.
Check out some of the latest home decor trends on Pinterest in bedroom, kitchen and bathroom.
Ready to reach home decor shoppers on Pinterest? Here are some tips to help you succeed:
For new customer acquisition: Build act-alike audiences from high-value customer segments, making sure to exclude current customers. Then, use interest targeting to reach people who are looking for products like yours.
To retain existing customers: Use customer targeting to cross-sell, upsell or re-engage people who already shop with you or use keyword targeting to find people engaged with the category, and ready to take the next step.
–Briana Smith, currently saving ideas to Apartment decor
1IBIS Group, Sep 2016 and Mintel, “Shopping for Home Decor,” June 2016
2Millward Brown, Pinterest consumer study, Mar 2015
3ComScore, 3 month average Feb-Apr 2017