News by Tim Kendall

Today we’re launching 3 new visual discovery tools that reinvent how people find ideas. Now along with being able to type in a search, people can also use anything they see—both on Pinterest and out in the world—as a jumping off point for discovering great products and ideas from businesses like yours.

People come to Pinterest looking for ideas for everyday life (what to eat, what to wear), big life events (planning a honeymoon, running a marathon), and everything in between. And inspiration can strike at any time. Someone might come here looking for recipes, then stumble upon kitchen ideas. And suddenly they’ve found a new backsplash, or a wall color they want to try. That’s the magic of Pinterest: Everything’s visual, so it’s easy for people to spot the ideas they love.

As they explore what ideas are out there, they go from open-minded discovery, to collecting different options...

Last week’s Consumer Electronics Show gave us a look at the technologies that will shape 2017. Since CES is the first conference of the year, it’s a natural time for marketers to come together and reflect on what’s happening in the industry. Throughout CES, I met with marketers to talk about key challenges from 2016, and what’s top of mind for the year to come.

It’s clear we’re hitting a critical turning point for digital marketing. As an industry, we’ve learned a lot about what works–and where the challenges fall. Now it’s time to fix what isn’t working and empower people to build stronger, more creative marketing programs.

As I plan for 2017 with my Pinterest colleagues and our partners, I keep coming back to a few key trends. I believe these topics will define marketers’ agendas for 2017, impacting everything from how brands think about marketing, to how they measure success.

Over the last year and a half, tens of thousands of businesses have used the Pinterest Ads Manager to create, manage and track the success of their Promoted Pins—and they’re seeing great results!

Since people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again. These engagements drive additional free value to advertisers over time—something you can’t get on other platforms. In fact, advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign. And those aren’t the only results they’re seeing.

We want more businesses to see these results, which is why we’re opening the Pinterest Ads Manager to all small- and medium-sized businesses in the U.S.

What’s new

The Pinterest...

It’s the end of the year, and we just want to say thanks to the more than 1 million businesses worldwide who give our Pinners great ideas they can try in their lives every day.

Over the last year, the number of businesses on Pinterest every month has grown rapidly. We’re proud of that growth, and we especially loved hearing stories about how Pinterest helped grow your business this year.

We heard from brands, publishers and businesses around the world, including:

  • Adore Me, who saw a 4000% increase in Pinterest-referred revenue after they started using Promoted Pins

  • Bob Vila, who used Pinterest to increase referral traffic to their website by 33% and saw 20% more male Pinners visit each month

  • Dot & Bo, which used Promoted Pins to quadruple site visitors, increase repins

  • ...

We just announced a major milestone: Pinterest is now a creative community of more than 100 million people!

Millions of people use Pinterest to plan their futures, from where to go on vacation to what to make for dinner tonight. In fact, about 70% of these 100 million monthly users don’t just visit Pinterest—they wind up discovering something so interesting that they also save or click on it to learn more and take action.

And that’s why it’s a great place for you to grow your business. The number of searches on Pinterest has grown 81% in the last year, too, which means even more Pinners are looking for your products and services to make their future plans a reality.

From the beginning, businesses have been an essential part of Pinterest. Without your content, we wouldn’t be able to share creative ideas for people all over the world to...