News by Raashi Rosenberger

Love is in the air–and not just because it’s Valentine’s Day. January through March are the busiest months for wedding planning as newly engaged couples start to plan. But instead of following the status quo, today’s brides try to make a statement. They want every detail to convey their personality and taste, from what they wear to the party’s stemware.

This focus on individuality means there’s lots to do before “I do.” Every year, 40 million people turn to Pinterest for guidance across the wedding planning journey.1 They start using Pinterest earlier than other wedding sites, when they’re still in discovery mode and looking for ideas that spark their interest.2 Over time they move into decision-making mode and use their favorite Pins to bring their vision to life.  

A recent study with research firm DeepFocus showed that Pinners are more involved wedding planners than non-Pinners.3 They put more thought...