April trend forecast: Mauve makeup, springtime fashion and brunch cocktails

Pinterest Pinsights April Trend Forecast

A new month means it’s time for another trend forecast! This month, we’re taking a look at what’s springing up as Pinners get ready for sunnier temperatures and a handful of seasonal moments like Mother’s Day and graduation ceremonies.

Our insights team dug into recent search and save data to give us a look at the newest emerging trends on Pinterest. Try aligning your upcoming campaigns with these trends so you catch people’s eyes as they look for the latest and greatest ideas.

Mauves and neutrals make their mark on beauty products

People are saving 40% more mauve hair and beauty looks than they did in 2016. That means mauve is showing up everywhere from nail polish to eyeshadow. Searches for mauve nails are up nearly 170% since last year, as people seek more understated colors than we’ve seen in previous seasons.

That desire for understated colors means that neutrals and naturals are also on the rise. Saves for brown lipstick are up nearly 20% in the US since last year, and bronze makeup is up nearly 40%.

In search of the best brunch beverage

Searches for brunch cocktails are up 117% as people hunt down just the right pairing for their favorite breakfast foods. There’s something for everyone, whether that means a bourbon jam cocktail, a spicy bacon bloody mary or even frozen rosé.

Easter brunch is ripe for new ideas

As Easter gets closer, people are looking to lock down their celebratory brunch menus. A lot of people are eyeing this classic crepe recipe, which has been saved more than 135 thousand times. We’re also seeing fun flavor twists that range from sweet to savory, like red velvet crepes and spinach artichoke and brie crepes.

Hacking it with DIYS

People are turning to DIY home hacks to liven up their living spaces. The latest trends include some pretty cool twists, like using wallpaper to create faux-marble accents. Hygge (a Pinterest 100 trend) remains strong as people look for new ways to add a bit of coziness to their home. And since spring is a great time to add more greenery, easy plant hacks like this windowsill succulent garden are growing in popularity.

Spring cleaning hits people’s closets

Spring is the perfect time to freshen up your wardrobe, so style searches are up 97%. As the weather gets warmer, we’re seeing a big boost for bare shoulder looks like sleeve slits (up 225%) and off the shoulder tops (up 564%). Searches for sheer fabrics are also up as people look for ways to stay cool. This trend is affecting people’s looks from head to toe: backless shoes will be big this season, with searches up 289% since last year.

–Xenia Nosov, saving ideas to --drink--