April trend forecast: Glossy eyeshadow, wellness decor and fried pickles

April trend forecast- palm leaf

 

 

April showers bring… lots of new trends. We had our Insights team analyze what people are looking at on Pinterest right now. From food to fashion, here are the latest emerging trends.  

Yogurt for dessert

People are always looking for new ways to lighten up dessert. Right now, yogurt’s the star ingredient. It’s up 160% year-over-year as people make things like Peanut Butter Fruit Dips (50k+ saves) and Raspberry Almond Pound Cake (over 98k saves!).  

Relish it

People are picking pickles: they’re up 114% YoY. But this isn’t about simple relishes or garnishes. We’re seeing pickles in everything from dip to poppers to pasta salad. And fried pickles are clearly a winner, whether they’re air fried or Texas fried.

Home is where the zen is

Wellness goes way beyond workouts, and Pinterest is where people go for new ideas. Meditation is not only on people’s minds (+96%)— we’re also seeing it pop up in searches for home decor. People are turning to things like palm leaves (+136%) and Pampas grass (+500%) to make their homes feel more zen.  

Not just for wedding dresses

White was huge on the 2018 red carpet for both men and women, and we’re seeing an uptick in searches for white formal wear (+114%). White shoes are also trending, like these booties (+193%) and slides (+114%).

Eye spy something new

People are ditching dark, wintry palettes for shinier looks. Glossy eyeshadows that add sheen are up 137% this year. Stamp eyeliners are also on the rise (+335%). These fun eyeliner sticks make it easy to add temporary art to your lids.

 

—Talia Parnass, currently saving ideas to Shelf Life 

 

All data comes from analyzing search and save patterns on Pinterest.

Looking for more insights?