We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest. For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection preferences through Pinterest analytics.
Well today, we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.
We’ve gotten lots of great feedback about our analytics tool, and we hope this new version helps you improve how you do business—whether it’s updating your product offerings after seeing what’s popular on Pinterest, or changing how you pin based on what’s trending with Pinners. Thanks for trying it out!
— Jason Costa, currently Pinning to Monks