Most of the ideas on Pinterest come from businesses. Unlike other platforms, Pinterest makes it easy for people to welcome businesses who are sharing the actionable, relevant ideas that they’re hoping to discover. People come to Pinterest open-minded, and they’re ready to act when something exciting shows up. We’re working to make it even easier for businesses of any size to reach this receptive audience by making it simple to promote your Pins. Now, U.S. businesses can launch campaigns in just a few quick steps.
- Scoutmob, a curated lifestyle marketplace that celebrates independent makers, loves that people engage with their promoted content at the same rate as if it were organic. This behavior allows them to see returns that are 2x higher than on any other social channel.
- BabyList, a new solution that lets expecting parents pick their perfect baby registry, saw a 70% increase in account signups and a 40% increase in revenue within the first 5 months of using Promoted Pins.
- Ali Edwards, a service providing memory-keeping kits, makes good use of how visual Pins are to showcase their new designs and products. After using Promoted Pins, they saw an 80% increase in transactions.
- Spot Color Art, a service that sells authentically handcrafted art, loves that they can reach more qualified customers using Pinterest. After starting Promoted Pins, their sales increased by 200%!
The most successful Pins are always helpful, beautiful and actionable. We’ve created a new quick reference to help you create great Pins quickly and easily, so you can spend less time setting up campaigns and more time running your business.
Give these convenient new features a try today—select a Pin to promote from your profile!
—Vivian Chow, currently saving ideas to Awesome Accessories