You’ll find all kinds of businesses on Pinterest, from giant beauty brands to neighborhood bakeries. Altogether, more than 1.5 million businesses use Pinterest every month to find customers, share their products and get their ideas out into the world.1
We want every business to have the right tools to succeed. Over the past couple years, we’ve introduced features that make it even easier to create and manage Pinterest Ads. These features are especially helpful for smaller businesses that don’t have a lot of time or resources to invest in their marketing.
First, we made it possible to set up a Promoted Pin in just a few quick steps. The “Promote” button on each Pin helps businesses create an ad in as little as 9 seconds. Up until now, this button was only available to advertisers in the US. In the coming weeks, we’re rolling it out to business accounts in Australia, Canada, Ireland, New Zealand and the UK.
We also made it easier to track Pin performance so businesses can see how Pinners engage with their content. With need-to-know metrics right on each Pin, it’s easier to measure effectiveness. Teams can quickly evaluate which Pins are meeting their business goals, and adjust as needed.
For some businesses, self-service tools are enough. But we know that many companies prefer one-on-one support to help them get the most out of their time and marketing budget. A year ago we launched Pinterest Propel to help brands and agencies in the US and Canada get started with Pinterest Ads. Every participating business gets custom support, from account setup to creative strategies and campaign optimizations.
In the past year, Pinterest Propel has helped companies like artnaturals, Chatbooks, Craftsy and Hubble reach their marketing goals on Pinterest. And because every Pinterest Propel participant gets a custom marketing plan, they see really great results. Businesses using Pinterest Propel see up to 3x more clicks on their ads than businesses not in the program.2 They also see up to 15% lower costs per click in the first ninety days of the program.3
We’ve seen a lot of growth in our advertising business over the past year. That includes substantial growth in our small business category. Since 2017, we’ve seen a 50% year-over-year increase in small business advertisers on Pinterest.4
We’re excited to announce that we recently hired Matt Hogle as our new Global Head of Small Business. Matt’s experience building sales and operations programs will help us develop several new programs geared to SMBs. “I’m excited to help small businesses grow on Pinterest,” Hogle said. “For companies looking for new customers, Pinterest is the perfect place to advertise, as people come here specifically to decide what to do or buy next.”