Here are a couple ways businesses have used Pinterest Analytics to shape their strategy:
- Brooks Custom, a countertop maker in New York, uses analytics to monitor shopping trends and inform their product lines. Looking at their most popular Pins helps them decide which types of material to use and which colors and textures to offer.
- Grace Gordon, an accessories designer in the UK, uses analytics to drive sales. After noticing that the top Pins in her style-inspiration board often included black tote bags, she focused on promoting her own black tote––and it sold out!
Stay tuned for more videos coming soon.
—Vivian Chow, currently Pinning to Favorite infographs