A video primer on Pinterest Analytics

Pinterest analytics dashboard

No matter what you’re trying to achieve with your business in 2015, Pinterest Analytics can give you a nudge in the right direction. 

If you’re new to analytics (or if you just need a refresher), don’t worry! Check out the video below to learn the basics. To dig even deeper into your data, download the analytics guide

Here are a couple ways businesses have used Pinterest Analytics to shape their strategy: 

  • Brooks Custom, a countertop maker in New York, uses analytics to monitor shopping trends and inform their product lines. Looking at their most popular Pins helps them decide which types of material to use and which colors and textures to offer. 
  • Grace Gordon, an accessories designer in the UK, uses analytics to drive sales. After noticing that the top Pins in her style-inspiration board often included black tote bags, she focused on promoting her own black tote––and it sold out!

Before you get started with analytics remember that you’ll need a business account first. If you don’t have one yet, you can create one or convert an existing account

Stay tuned for more videos coming soon.

—Vivian Chow, currently Pinning to Favorite infographs