Add this META tag to the HEAD of the document:
<meta name="pinterest" content="nohover"></meta>
Add the data-pin-no-hover attribute to the IMG tag:
<img src="mything.jpg" data-pin-no-hover="true" />
People will still able to Pin from your website if you turn off hover buttons. If you’d like more information on how all of this works, please see our FAQ on the developer site.
We’re testing the new Pin It button in Chrome first, but we’ll bring it to other browsers soon!
—Jason Costa, currently saving ideas to Beautiful Guitars