“Having a board for each persona works perfectly. Our goal with our boards is to give each persona options on how they can take the products they love (and that we sell), and apply it to their everyday lifestyle”
Include both aspirational and actionable Pins, like Round Pond Estate, a Napa Valley winery, does. They add inspirational lifestyle Pins but also have boards of recipes that pair with their wines and olive oils.
Add a category to your boards—this helps improve your discoverability by showing your Pins in the right category feeds and search results.
We hope this makes organizing your boards a little easier—give it a try!
—César Isern, currently saving ideas to Architecture