A new way to edit Pins on the web

pinterest board with bulk edit check boxes on pins

Lots of businesses and Pinners have told us they’d like a way to move groups of Pins to new or different boards. As an early holiday gift from us to you, we decided to make it happen!

Say you have a recipe board that’s gotten a little unwieldy, and you want to give your dessert Pins a board of their own. Here’s how:

  1. Go to any of your boards on the web
  2. Click Move Pins
  3. Select up to 50 Pins to move
  4. Pick a new board for them

You can also copy Pins so they live on multiple boards or delete groups of Pins if you’re in serious clean-up mode. Just a note: Moving or copying Pins won’t reinsert them into your followers’ home feeds. The best way to get in front of your followers is to keep Pinning new, interesting stuff.

We’re rolling out the new editing options to businesses all week. Now’s a good time to think about your board strategy. A few tips:

Curate boards for different audiences. Take a look at lifestyle retailer William Rogue—they have boards for different customer personas with products that appeal to that specific audience, like high quality goods for the outdoorsman:

Jeff Tietz, founder
“Having a board for each persona works perfectly. Our goal with our boards is to give each persona options on how they can take the products they love (and that we sell), and apply it to their everyday lifestyle”

Include both aspirational and actionable Pins, like Round Pond Estate, a Napa Valley winery, does. They add inspirational lifestyle Pins but also have boards of recipes that pair with their wines and olive oils.

Add a category to your boards—this helps improve your discoverability by showing your Pins in the right category feeds and search results.

We hope this makes organizing your boards a little easier—give it a try!

—César Isern, currently saving ideas to Architecture