Style trends may come and go (remember frosted tips?), but one trend is here to stay: Pinners use the platform to find looks that feel tailored just for them. 84% of female Pinners say that having a sense of personal style is important, and we’ve seen this come through loud and clear in the data.1 The top searches and saves from our 2017 Pinstyle report are full of ideas for accentuating hair colors, shapes and skin tones.
Whether they're browsing glitter eyeshadows or mom jeans, Pinners have helped propel women’s style into the third largest category on our platform.2 70% of them turn to Pinterest for style ideas at least once a week for 12 to 15 minutes at a time.3 And in 2016 alone, they searched for over 538 million style ideas and saved more than 2 billion of them!4
Want more info on reaching style-lovers? Our retail series will teach you how to raise awareness, acquire customers and retain shoppers.
—Thea Carp, saving ideas to street style
1Deep Focus Intelligence Group, Pinterest style study, 2017
2Pinterest, US annual activity, 2016
3Pinterest, US analysis, 2017
4Deep Focus Intelligence Group, Pinterest style study, 2017
5Fact.Mr, Women’s wear forecast: Global review, Aug 2017