A big year ahead for Promoted Pins

hand holding mobile phone with pinterest open
Introducing the Pinstitute

We’re planning to make major upgrades to Promoted Pins, including new brand ad formats and more advanced targeting.  We’re committed to making Pinterest the best place for you to inspire your customers and see measurable results from your marketing.

That’s why we’re happy to announce the Pinstitute, a new program for businesses to learn how to connect with Pinners and see an even greater return from Pinterest.

The Pinstitute will focus on two tracks: creative and measurement. You’ll learn what kind of Pins perform well, what Pinners care about and how we’re thinking about our products in the future. We’ll also get your feedback on what you’d like to see us do so we can help you get even better results from Pinterest.

We’re inviting a select group of brands and agencies to attend quarterly Pinstitute workshops where they can learn, exchange ideas and meet with the Pinterest product team. Our first Pinstitute is already on the calendar for March.

For our small businesses, we’re planning a series of webinars and other online learning tools so all of our partners see success on Pinterest.

We’re excited for everything we have in store next year. We hope you are, too. Thanks for being part of Pinterest!

—Joanne Bradford, currently saving ideas to handbags...