9 ways to drive traffic with Pinterest search

pinterest guided search on mobile

Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:

1. Name your profile and confirm your website: Include the name of your business in your profile name and in your username, if possible. Confirm your account so that your profile appears higher in profile search results. Provide a description of your business and the type of stuff you Pin.

2. Get the official Pin It button: Increase the chances of your Pins appearing in search results by installing the Pin It button. The more times Pinners add things from your website,  the more credibility it has, which means it has a better chance of appearing in search results. Make sure to pre-fill suggested descriptions with useful text on your website, too. Pinners frequently keep the suggested descriptions. 

3. Use Rich Pins: This is a powerful way to increase both your search impressions and clicks. Rich Pins add more textual content to your Pins, helping them rank better. Rich Pins have extra information and stand out more on the grid, helping drive clicks. 

4. Ensure link quality: Make sure your Pins link back to relevant, high-quality content that includes the Pin image or video. Pins with spammy and irrelevant links are frequently demoted.

5. Write compelling, targeted descriptions but careful with hashtags: Optimizing your Pin descriptions can have a dramatic effect on Pinterest search impressions. Try to anticipate what Pinners might be looking for and include these terms in your Pin descriptions. Make sure the description also includes any other important details about the Pin. Surfacing your Pins in search results is only half the battle: your description has to encourage Pinners to engage with your Pin and eventually visit your site. Keep in mind that Pins with generic, keyword-stuffed descriptions are off-putting to people and may be demoted in search. The same is true for hashtags—having too many of them in your descriptions may negatively impact your ranking.

6. Craft useful board names and descriptions: To surface your boards on Pinterest’s board search, use meaningful names that Pinners are likely to search for. Have a mix of both boards with specific names (e.g. “Salvador Dali Prints”) and more broad ones (e.g. “Fine Art Prints”). Don’t forget to write compelling and targeted descriptions of your boards, too, and add to them frequently to keep your followers engaged and to make your boards easier to discover.

7. Increase engagement: Grow a following of engaged Pinners that interact with your Pins and see them on their home feeds. You can add the Follow button to your site and promote your profile and boards with widgets and email campaigns.

8. Keep it fresh: Pin daily to maintain a healthy stream of content but be careful not to overwhelm your followers with too much content at once. You want Pinners to engage and interact with your Pins on a daily basis.

9. Find your niche: If you think Pinterest is only about fashion and recipes, think again. Pinners frequently search for tattoos, humor, art, sports and travel, too. High search volumes and low competition in these topics can be attractive to businesses that want their content to be more discoverable in search. What if your business is in a category that’s more competitive? Find your niche. Your Pins of mother of the bride dresses are more likely to be discovered than Pins of wedding dresses. 

—Anna Majkowska, currently saving ideas to prints