You’ve created a business profile, defined a clear campaign goal and have your creative assets ready to go. In other words, you’re ready to promote your business to the over 250 million people on Pinterest!
Here’s how to get started:
- Go to the Pinterest Ads Manager at ads.pinterest.com
- Click on “Ads” in the top left of your browser and select, “Create ad”
Give your campaign a name and, if you’d like, enter a daily or lifetime spend limit. A daily spend limit specifies a max amount you’d like to spend per day, while a lifetime spend limit specifies a max amount you’d like spend over the course of your ad campaign. Both ensure that you always stay within your precise advertising budget.
Want to review your campaign before it goes live? Make sure the “Pause campaign” box is checked.
Ad groups organize all of your ads for a specific campaign in one convenient place—making it easier for you to control your budgets and test different targeting options. You can think of each ad group as a different audience you’re trying to reach.
To get started, group similar Pins together into an ad group, making sure that the same targeting can be applied to each. If you feel that this is not the case, consider breaking your Pins out into separate ad groups.
Once you have your ad groups and targeting set, it’s time to lock in your schedule, budget and bid.
Select the date you want to start your campaign. You can also choose an end date, but for non-seasonal campaigns, we recommend running your campaign continuously, as Pinners are always looking for new inspiration on Pinterest.
Next, add your budget. Select “Daily budget” if you have a specific amount you want to spend per ad group, per day. Select “Lifetime budget” if you want us to use your budget evenly over the dates you’ve selected. (You may recall setting a daily or lifetime spend limit in step 3, this is different from your budget. Your lifetime spend limit caps the total spend for your campaign, while your budget is tied to each specific ad group.)
If you’re just getting started, try spending $50 per ad group, per day—if you have 2 ad groups try a budget of $100 a day or if you have 4 ad groups try a budget of $200 a day. Additionally, for ad groups with clear start and end dates, we advise setting a lifetime budget, so our system can do the work for you and keep you on track to reach your goal.
Finally, set your bid. Whether you’re looking to increase clicks or impressions, a bid tells us how much you’d like to pay for a desired ad action on Pinterest. We’ll recommend a bid for you based on the keywords, interests, locations, languages, devices and genders you’ve specified. This number is based on what other advertisers are bidding to reach similar people.
- If you set up a campaign with either the goal of Brand awareness or Video views, you’ll set a maximum cost per thousand impressions (CPM). This is how much you’re willing to pay for every 1,000 people who see your ad.
- If you set up a campaign with either the goal of Traffic or App installs, you’ll set a maximum cost per click (CPC) that you’re willing to pay for someone to click through on your ad.
You’re almost there! Add Pins that you want to promote. You can either create a new Pin or select an existing Pin that you’d like to use as your ad. If you know what Pin you want to promote, you can use the search bar or go to a specific board to find it.
Note: You can only promote Pins from public or protected boards. If you can’t find the Pin you want to use, check to make sure it’s not on a secret board.
Once you’ve selected your Pins, toggle to the “Selected” tab to add additional details, such as Promoted Pin name, and a destination URL. Here, you can also remove any Pins that you’ve selected, but no longer want to promote.
Remember, that the landing page should reflect the content in the ad so that the experience from ad to website is seamless. In other words, you’ll want to confirm that the imagery, language and subject matter on the landing page align with the Pin you’re promoting, as well as the targeting you’ve selected.
One more step! Give your Pin one last look and then press the “Launch” button in the lower right corner. Once submitted, your Pin will be reviewed by our team to make sure it follows our advertising standards—this should take no more than 24 hours. Keep an eye out for an email letting you know that your ad has been approved!
Still have questions? Get answers to all of your Pinterest Ads related questions at our Pinterest Business Help Center.
–Lisa Fong, saving to Aussie cooking