The saying “if it ain’t broke, don’t fix it” doesn’t apply here. If you’re seeing success with the Pinterest ads you’re already running, test out different Pinterest ad products and features to accelerate your success. Looking to stand out from the crowd? Try Promoted App Pins or Promoted Video Ads. Or expand your targeting to reach people resembling your best customers using audience targeting. Sometimes the smallest adjustment can be just the thing to pique people’s interest.
People on Pinterest are big-time planners. They use Pinterest to plan for moments both big and small. Whether it’s what to serve for their Thanksgiving feast or deciding on their New Year's resolutions, you can reach more people on Pinterest by advertising during key seasonal moments.
Download our possibilities planner to learn when people start searching for holiday ideas on Pinterest and how to reach them. From popular search terms to creative ideas, we’ve got your back.
That’s it! You’re now well on your way to hitting (and exceeding!) your advertising goals by using all of the features that Pinterest has to offer. Remember that scaling your ad campaigns is a process so be sure to check in on your metrics regularly and iterate on your strategy. Go forth and promote—you’ve got this!
Still have questions? Get answers to all of your Pinterest ads related questions at our Pinterest Business Help Center.
–Lisa Fong, saving to Australia