4 tips for driving online sales

the grommet pinterest pin and landing page

It’s important to remember that Pins aren’t just visual bookmarks—Pins are strong signals of intent. With these Pins, 70 million Pinners are trying to tell you that they’re getting ideas for dinner, planning a party or kicking off a home improvement project. But no matter what their goal on Pinterest is, oftentimes people are looking for help from brands to know what to buy.

This means that if you want to drive online sales, Pinterest is a good place to be. Here, your products aren’t just helpful, they’re actually welcome. To get you started, here are 4 tried-and-true tips:

Tip 1: Make your Pins memorable

Every day, people are bombarded with content from all over the web. To stick out from the crowd, it helps to create boards that reflect your character and values—feel free to use your boards to tell Pinners where your inspiration comes from.

Here are some other quick pointers for making your Pins memorable:

See how 10 small businesses created boards to show off what makes them special.

Tip 2: Pin regularly

Get into a regular cadence of saving Pins to your boards. That way, your audience gets fresh content in their home feed (and get to know what your brand is all about).

Pro tip: A good time to add Pins is around seasonal moments like back-to-school, Labor Day and Valentine’s Day. That’s when Pinning activity usually spikes, and when people are looking for things to purchase.

Tip 3: Learn about your audience

Check your analytics to see how your Pins are doing. You can also see get data about your audience and what interests they have, which will help you understand who your customers are, and what they want.

See how DODOCase, a leather goods company, used Pinterest Analytics to influence business decisions.

Tip 4: Create ads from your best performing Pins

If you have Pins that are doing well already, try using Promoted Pins to get them in front of even more people. You’ll be able to target the exact audiences you’re interested in, and drive the actions that matter most to your business.

See how lingerie company Adore Me increased their Pinterest-referred revenue by 4000% with Promoted Pins.

(Please note that Promoted Pins are available to the U.S. at this time. Learn more about Promoted Pins and sign up for the waitlist.)

— Vivian Chow, currently saving ideas to Home goods