We’ve written before about making your website Pin-friendly so that people can add your stuff to Pinterest. The same is true for your mobile apps. More than 75% of Pinners use mobile devices, so making it easy for them to discover and save your content while they’re on the go is super helpful.
Here are 3 ways you can fine-tune your app for Pinterest:
Available on both Android and iOS, the Pinterest mobile SDK makes it easy for people to add Pins directly from your app—all it takes is a few lines of code!
Poshmark, a mobile fashion marketplace, uses Pinterest’s mobile SDK so that customers can add Pins of their items directly from the app. After adding the mobile SDK, Poshmark saw a tripling of their Pins on Pinterest, a 2.5 times increase in referral traffic from Pinterest and a tripling in Pinterest impressions. Read our Poshmark case study to learn more.
Pinterest supports AppLinks, which means that if you put the required AppLinks meta tags on your website, a Pinner looking at one of your Pins on close-up will be able to open your app directly if they already have it installed.
The other way around is true, too: we have AppLinks meta tags on our pages, so if you use AppLinks, you can can deep link directly to us. We’ll display a “Return to [app name]” button at the top of Pinterest so that people can also get back to your app if they want.
—Sarah Hoople Shere, currently saving ideas to Mi Casa, Su Casa