3 ways to prime your app for Pinterest

person in jeans and a plaid shirt holding mobile phone

We’ve written before about making your website Pin-friendly so that people can add your stuff to Pinterest. The same is true for your mobile apps. More than 75% of Pinners use mobile devices, so making it easy for them to discover and save your content while they’re on the go is super helpful. 

Here are 3 ways you can fine-tune your app for Pinterest:

1. Create Pins for your app to get more installs.

We just launched App Pins, our newest Rich Pin type. Pinners can now install iOS apps without ever leaving Pinterest. To make an App Pin, upload a high quality screenshot for the Pin and then set your Pin’s destination URL to your app’s page in the App Store.

2. Use our mobile SDK to encourage Pinning from your apps.

Available on both Android and iOS, the Pinterest mobile SDK makes it easy for people to add Pins directly from your app—all it takes is a few lines of code!

Poshmark, a mobile fashion marketplace, uses Pinterest’s mobile SDK so that customers can add Pins of their items directly from the app. After adding the mobile SDK, Poshmark saw a tripling of their Pins on Pinterest, a 2.5 times increase in referral traffic from Pinterest and a tripling in Pinterest impressions. Read our Poshmark case study to learn more.

3. Turn on deep-linking from Pinterest to your app (and vice versa) with AppLinks.

Pinterest supports AppLinks, which means that if you put the required AppLinks meta tags on your website, a Pinner looking at one of your Pins on close-up will be able to open your app directly if they already have it installed.

The other way around is true, too: we have AppLinks meta tags on our pages, so if you use AppLinks, you can can deep link directly to us. We’ll display a “Return to [app name]” button at the top of Pinterest so that people can also get back to your app if they want.

—Sarah Hoople Shere, currently saving ideas to​ Mi Casa, Su Casa