It’s official: the season of candy canes, mistletoe and eggnog is here!
Just like stores put up holiday displays as soon as summer is over, people save holiday Pins as early as September. In fact, 38 million people have added holiday-themed Pins so far.
87% of active Pinners use Pinterest to help them decide what to purchase, according to a recent Millward Brown study, so it’s important to know what your audience is searching for. This year the top holiday Pins fall into three categories: parties, gifts and food.
These trends have each averaged 90,000 Pins per day since August. And as the holidays get closer, the number of Pins goes up with an average increase of 41% each month.
Let’s take a closer look at the top 3 Pin trends this holiday season:
Pinners love to party
When it comes to holiday parties, Pinners want to create moments their friends and families will cherish. Hosting the perfect holiday event includes everything from selecting the right menu down to the key details of centerpieces, games, invitations, photo props and place cards.
Top party Pins feature a festive twist on an everyday item. We see holiday décor Pins focused on being uniquely festive with things like homemade potpourri, candles, decorating with ornaments, uncommon wreaths, pine cones and burlap.
And it wouldn’t be a party without the right holiday attire. Seasonal beauty and apparel trends include red everything, themed nails, glitzy jewelry and New Year’s Eve outfits.
No cookie-cutter gifts here
Gifts are a big part of the holidays—about 1.3 million “Christmas gift” Pins have been saved each day since August. For family and friends on the nice list, a unique photo gift is a popular choice. Favorite items include photo ornaments, DIY gifts such as wood photo transfers and photo-printed candles, and block letter collages for Pinners who want to display their favorite photos at home.
Other trendy Pinned gifts are food giftables (think cookie mix in a mason jar), stocking stuffers and hostess gifts.
But it’s not just what’s inside that counts. Thoughtful Pinners think outside the (gift) box and know that gift wrap is just as important. Around 57,000 “Christmas gift wrapping” Pins are saved each day since August. Brown wrapping paper with personalized stamps is the top gift wrap idea, following the overall theme of creating a unique holiday moment.
It’s all about the food
It wouldn’t be the most wonderful time of the year without Christmas cookies or a holiday ham. Trending Pins this season are recipes for dips, main dishes, cookies, cakes and cocktails. And here’s another fun fact: over the past year “Christmas dinner” was the twelfth most-searched dinner phrase.
Procrastinators turn to Pinterest Christmas morning with breakfast searches spiking by 138% on Christmas and Christmas Eve compared to a week before. Millennials alone account for 57% of this spike. People love their gingerbread French toast so much that “Christmas breakfast” was the tenth most-searched breakfast phrase from Nov. 2014 to Oct. 2015.
Get your Pinterest in the holiday spirit
Make your Pins stand out by adding original ideas for some of these top holiday trends. Here are a few suggestions to get you started:
- Create a holiday party board that gives Pinners everything they need to plan a festive party from recipes to wreaths
- Write thoughtful Pin descriptions using these trending topics as keywords in your holiday Pins and boards so customers can easily find what they’re looking for
- Get creative. Does your business offer a product that could be incorporated into gift wrap or used as part of a photo gift? Offer a tutorial showing your followers how
- Show how your business celebrates the holidays by Pinning office décor, favorite employee recipes and photo prop ideas for your company holiday party
- Add holiday Pins to existing boards to entice current followers. For example, add holiday mantel ideas to a board about home décor
Need more inspiration? See how businesses like Ziploc, White House Black Market and Bed Bath & Beyond reach holiday Pinners.
-Stephanie Kumar, currently saving ideas to Yum I Drinks