Here’s some tips to help make sure your brand lands on travelers’ itineraries:
- Travelers continue to build trips around key holidays, despite the surge in stopovers and long-weekend trips. Our Possibilities Planner reveals that people on Pinterest start looking for your travel ideas much earlier than on other platforms. Hint: they’re already planning Memorial Day.
- To get more mileage from your travel creative on Pinterest, keep these guidelines in mind to stay relevant during every step of the traveler journey:
Booking phase: Provide clear calls to action. Make sure you share compelling benefits and it always helps to show the room or property you’re promoting.
Planning phase: Include clear, impactful text overlay. Pinners appreciate nuanced itineraries and useful, expert guidance
Dreaming phase: Use thumb-stopping visuals. This can include inspiring scenery, subtle branding and bird’s eye views.
–Talia Parnass, saving to DESERT WEEKEND