2018 travel trends: How your brand can reach travelers deciding where to go next

Waterfall man

Our report on 2018 travel trends has landed! Travelers use Pinterest to help them decide where to go, how to get there, and what to do once they arrive. Check out our infographic for insights on what’s trending in travel—and how your brand can play a part in their journey.

 

Travel infographic
Key takeaways for travel brands

Here’s some tips to help make sure your brand lands on travelers’ itineraries:

  • Travelers continue to build trips around key holidays, despite the surge in stopovers and long-weekend trips. Our Possibilities Planner reveals that people on Pinterest start looking for your travel ideas much earlier than on other platforms. Hint: they’re already planning Memorial Day.

 

  • To get more mileage from your travel creative on Pinterest, keep these guidelines in mind to stay relevant during every step of the traveler journey:
    • Booking phase: Provide clear calls to action. Make sure you share compelling benefits and it always helps to show the room or property you’re promoting.

    • Planning phase: Include clear, impactful text overlay. Pinners appreciate nuanced itineraries and useful, expert guidance

    • Dreaming phase: Use thumb-stopping visuals. This can include inspiring scenery, subtle branding and bird’s eye views.

 

–Talia Parnass, saving to DESERT WEEKEND