175 million people discovering new possibilities on Pinterest

175 MAU blog header
Year over year growth in Germany and Brazil
3 x
Year over year growth in France and Japan
2 x

We’re excited about these updates for many reasons. First: more people means more ideas. Since a lot of our content comes from Pinners saving their favorite ideas from around the web, an expanded audience means that additional content comes onto the platform.

This growth also means more opportunities for brands to reach their audience on Pinterest. As we continue to grow faster than ever, we’re adding new business programs too. Recent initiatives include bringing ads to new markets, launching Promoted App Pins and introducing Pinterest Propel, our new program for small businesses and agencies.

We truly appreciate all that you do to make Pinterest great for Pinners. Thanks for being here with us!  

—Jon Kaplan, Head of Global Partnerships, currently saving ideas to For the Home